Information We Collect

We collect information in the following ways:

• Usage and Analytics Data: We collect anonymized data about how visitors interact with our website, such as pages viewed, time spent on the site, and performance metrics, to improve functionality and user experience.
• Embedded Third-Party Content: Our site may include embedded videos from platforms like YouTube. These third parties may collect data about your interactions in accordance with their own privacy policies.
• Voluntarily Provided Information: When you fill out forms to schedule appointments or request medical records, we collect personal information such as your name, contact details, and health-related information necessary to provide care.

How We Use Your Information

We use the information we collect to:

• Improve website performance, speed, and user experience.
• Understand how visitors navigate and use our site.
• Process appointment requests for new and existing patients.
• Fulfill patient requests for medical records in a secure and compliant manner.
• Comply with legal and regulatory requirements, including HIPAA.

Data Sharing and Disclosure

We do not sell or rent your personal information. We may share information only as follows:

• With trusted third-party service providers who assist in operating our website and delivering services (e.g., form processing and video hosting), under strict confidentiality agreements.
• When required by law, such as to comply with a court order, regulatory request, or to protect the rights, privacy, safety, or property of our patients and staff.
• In connection with a business transaction, such as a merger or acquisition, subject to appropriate safeguards.

Data Security and Storage

We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. Personal health information is handled in full compliance with HIPAA standards, including encryption, access controls, and secure storage.

Your Privacy Rights

You have the right to:

• Request access to personal information we hold about you.
• Request correction or deletion of your personal information.
• Opt out of non-essential data collection where applicable.
• Exercise additional rights under HIPAA regarding your protected health information (PHI).

To exercise these rights, contact us using the information below.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Analyze website performance and usage in an anonymized manner.
• Enable essential site functions and improve your browsing experience.

Third-party services (such as video providers) may also use cookies over which we have no control. You can manage cookie preferences through your browser settings.

Children’s Privacy

Our website is not intended for children under 13, unless under parental supervision. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If such information is collected inadvertently, it will be deleted as soon as we become aware.

HIPAA Compliance

As a healthcare provider, Alpine Medical Group is a covered entity under HIPAA. We maintain strict policies and procedures to safeguard your protected health information (PHI) and ensure compliance with federal and Alaska state privacy laws.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:
Alpine Medical Group
605 Chief Thomas Drive, Fairbanks, AK 99709
2054 30th Avenue, Fairbanks, AK 99701
Phone: 907-455-4555
Email: hevens@amgfairbanks.com